A large university in the South-East was looking to enhance their fitness facilities and to outsource the management.
They had a wide range of equipment that was seven-years old and did not fit in with the modern look of the campus. The site has 2,000 staff on campus and 12,00 students. They Fitness Centre was accessible by the local community, but it was believed that only 10% of the total membership came from the community. The layout of the facilities did not provide an area for administration or sales led objectives, and to this extent the potential of the gym was not being
EFP delivered a number of solutions which the University were able to pick from and refine as they believed appropriate. A flexible proposal was put in place to ensure that the facilities maximum potential was achieved. EFP invested in an equipment replacement programme and fitted the facility out with state of the art Life Fitness equipment.The fitness facility was refurbished to match it modern surroundings, and it was given its own identity. An experienced and pro-active gym team was appointed to ensure that the club achieved the joint vision of EFP and the University. To provide minimal disruption to the previous facilities, a comprehensive implementation plan was developed and adhered to. Marketing and advertisement of the facilities was implemented to reach the public in the local community an area with enormous potential to increase membership levels.
“The University has been working in partnership with EFP for almost 7 years. The professionalism and capital investment made has seen a significant growth in student and staff fitness activity. The new health and fitness centre operates with a true partnership ethos; staff work harmoniously alongside the University employees. The facilities provide a high-quality environment for a range of clients, from the casual user through to international athletes.”
BENEFITS UNDER EFP
Since EPF took on the contract, income has improved by 96% and the profit delivered to the University has increase 275%. This has been achieved by restructuring the memberships available, the operational procedures of the facility, and ensuring that the management model is structured in a way that is mutually beneficial. EFP are also going from strength to strength by constantly increasing performance in terms of the numbers of new members, class attendance, bookings and overall usage of the facility.